Pakati pegore ra2021, musika wemotokari weChina wakaratidza chimiro chitsva uye maitiro muhafu yekutanga yegore.Pakati pavo, misika yemotokari yemhando yepamusoro, iyo yave ichikura pamwero mukuru, yakawedzera "kupisa" mumakwikwi.Kune rumwe rutivi, BMW, Mercedes-Benz uye Audi, yekutanga echelon yemhando dzemotokari dzemhando yepamusoro, dzichiri kuchengetedza kaviri-madhijitari kukura uye inoramba ichitora musika chikamu;kune rumwe rutivi, vamwe vanogadzira mota dzepamusoro-soro vari kukurumidza kubuda, saka kune akawanda echinyakare mabhureki emhando yepamusoro, musika Dzvinyiriro yakawedzera zvakanyanya.
Muchirevo chechinyorwa ichi, kuita kwemusika kweVolvo muhafu yekutanga yegore rino kwakapfuura zvinotarisirwa nevanhu vazhinji.Muna Chikumi apfuura, kutengesa kweVolvo mudzimba kwakasvika 16,645 mota, nekuwedzera kwegore-pagore kwe10.3%, kuwana kaviri-manhamba yekukura kwemwedzi wegumi neshanu.Muhafu yekutanga ya2021, kuwedzera kwekutengesa kweVolvo munyika yeChina yaive 95,079, kuwedzera kwe44.9% gore-pagore, uye kukura kwakabata Mercedes-Benz neBMW, ichiisa rekodhi.
Zvakakosha kutaura kuti chikamu chemusika cheVolvo munaJune chakasvika 7% mumwedzi mumwe chete, kuwedzera kwe1.1% gore negore, iyo yakarovawo rekodhi gore rino.Muhafu yekutanga yegore, mugove wemusika wakasvika 6.1%, gore negore kuwedzera kwe0.1%, kudarika musika wakakura mubhodhi rose.Panguva imwecheteyo, muyero wekutengesa weVolvo's 300,000-400,000 modhi inoramba ichikwira, mitengo yekupedzisira yemhando dzayo yakagadzikana, uye purofiti inoramba ichiwedzera.Iko kwatova nenhamba yemamodheru mune yekukurumidza heta.
Volvo iri kuramba ichiwedzera kutariswa uye kufarirwa nevatengi.Kukura kwekutarisisa kweVolvo kunotanga pakati pemhando dzemhando yepamusoro pamapuratifomu akasiyana, uye huwandu hwevateveri vari pachinzvimbo cheiyo brand hwakawedzera zvakanyanya.Kuita kwechiitiko-chikamu kunoratidza kuti Volvo yakamisa yakadzika mushandisi base, uye izvi zvese zvakatorwa kubva kuVolvo chigadzirwa uye sevhisi kusimudzira, zvichiratidza kuzvipira kwechokwadi nebasa.Ikozvino Volvo yave kufamba zvishoma nezvishoma munzira yeumbozha.
Kukurudzira budiriro inoenderera mberi
Kuseri kwekuwedzera kwakasimba kwekutengesa uye kugoverwa kwemusika, kune akati wandei seti yedata inofanirwa kutariswa zvakanyanya.Chekutanga, kutengeswa kwemhando dzese dzeVolvo kwaita zvakanaka, zvichiratidza kuvandudzwa kwesimba rechigadzirwa.Muhafu yekutanga yegore, XC90 uye S90 vakatengesa 9,807 uye 21,279 zvikamu zvakateerana;iyo XC60 yakatengesa 35,195 zvikamu, kuwedzera kwe42% gore negore;mufananidzo weS60 wakakura zvakanyanya, nehuwandu hwezvikamu zve14,919 zvakatengeswa, kuwedzera kwe183% gore negore;iyo XC40 yakatengesa 11,657 mayuniti, Yakava mhando huru nyowani ine kuwedzera kukuru kwekutengesa.
Chechipiri, maererano nesimba idzva uye njere, Volvo yakaratidza simba rayo, izvo zvinoreva kuti ichava nechinzvimbo chepamusoro mumakwikwi emangwana.Global sales data muhafu yekutanga yegore yakaratidza kuti kutengesa kwepasi rose kweVolvo RECHARGE series kwakatora 24.6% yekutengesa kwese, kuwedzera kwe150% gore negore, kutungamirira kukura kwemusika wemotokari yemotokari;muchikamu chekutanga chegore rino, Volvo XC40 PHEV neVolvo XC60 PHEV kutengesa kwakamboshuvira kusvika padanho rimwe chete.Chikamu chemusika Nha.1.
Parizvino, Volvo Cars yakagadzira 48V hybrid, plug-in hybrid uye yakachena yemagetsi chigadzirwa matrix, ichitungamira mukuona shanduko yemagetsi.Panguva imwecheteyo, zvigadzirwa zveVolvo, zvinosanganisira XC40, mitsva makumi matanhatu yakatevedzana uye makumi mapfumbamwe emhando dzakatevedzana, zvakawana hungwaru kukwidziridzwa kwechigadzirwa.
Volvo haingotarise kukura kwekutengesa, asi zvakare inobhadhara zvakanyanya kune kusimba kwekusimudzira, uye inonyatso shandisa iyo yakazara hurongwa hwekuvandudza kwekambani mune ramangwana.Yuan Xiaolin, Mutevedzeri Mukuru weVolvo Car Group, Mutungamiriri uye CEO weVolvo Cars Asia Pacific, akati: "Munguva yakapfuura, takanga takazvipira kuchengetedza hupenyu hwevose vanopinda mumigwagwa nevatyairi.Zvino, Volvo ichadzivirira pasi nemafungiro akafanana.Uye mhoteredzo iyo vanhu vanotsamira pairi.Hatizongozvida isu pachedu nepamusoro-soro, asi ticharamba tichishanda nevose vatinoshanda navo muindastiri kusimudzira pamwe chete shanduko yakaderera-kabhoni yeketani yekukosha uye kuita chirongwa chegirini uye chekusimudzira.
Volvo Car's stainable development strategy yakakamurwa kuita zvikamu zvitatu zvakakosha-mamiriro ekunze, hupfumi hwedenderedzwa, uye tsika dzebhizinesi uye mutoro.Chinangwa cheVolvo Cars ndechekuve kambani yepasi rose zero-load benchmark panosvika 2040, kambani yehupfumi inotenderera, uye mutungamiri anozivikanwa mune zvebhizinesi tsika.
Naizvozvo, kutenderedza budiriro yakadzikama, Volvo inonyatso itwa mune yega link yekumusoro uye yakadzika maindasitiri cheni.Pachikamu chechigadzirwa, Volvo Mota ndiyo yekutanga kugadzira mota yechinyakare kupa zano rakazara rekuisa magetsi uye kutungamira mukuonekana kune imwechete yemukati injini yemoto modhi.Chinangwa chayo ndechekuita 50% yekambani yepasi rose yekutengesa kwegore negore ne2025 yakachena yemagetsi motokari uye kuva motokari dzemagetsi dzakachena panosvika 2030. Makambani emotokari dzemhando yepamusoro.
Panguva imwecheteyo, maererano nekugadzirwa uye cheni yekugovera, Volvo yakatangawo kumhanya kwekabhoni kusarerekera muChina.Chengdu chirimwa chakashandisa 100% renewable simba remagetsi kubvira 2020, ikava yekutanga kugadzira mota muChina kuti iwane kusarerekera kabhoni kwesimba remagetsi;kutanga kubva 2021, chirimwa cheDaqing chichaziva kushandiswa kwe100% renewable magetsi emagetsi.Volvo Mota yakashanda padhuze nevashambadziri kuti vaderedze kuburitsa mukati mese rekupa.
Sevhisi yakangwarira inogona kuchengetedza vatengi
Nekusimuka kwemasimba matsva ekugadzira mota, zvakaunza kuvhenekerwa kutsva kuindasitiri yemotokari.Kwete motokari chete dziri kuchinja, asi mabasa ane chokuita nemotokari ari kuchinjawo.Mune ramangwana, mota dzakashanduka kubva pakungotengesa zvigadzirwa kuita "chigadzirwa + sevhisi".Makambani emotokari anofanirwa kufadza vatengi kuburikidza nezvigadzirwa uye kuchengetedza vatengi kuburikidza nemasevhisi."Yepamusoro-notch" mubasa ndechimwe chezvinhu zvakakosha zveVolvo kuchengetedza zvakanyanya kwevashandisi.
Muna Chikunguru gore rapfuura, Volvo Cars yakaburitsa nyowani nyowani mushure mekutengesa sevhisi pfungwa: "Itai kuti ive yakachengeteka uye iwedzere kuwanda", iyo inosanganisira hupenyu hwese waranti yezvikamu, kugadzirisa nekukurumidza nekugadzwa, kutora mahara uye kuendesa, kwenguva refu. bhizinesi, yakasarudzika scooter, ese-mamiriro ekunze Guardian, huwandu hwezvitanhatu zvesevhisi zvipikirwa.Mazhinji emasevhisi aya akave ekutanga muindastiri, ayo asingangoratidzi kutendeseka kweVolvo musevhisi uye kuvimba mumhando yayo yechigadzirwa, asi zvakare inounza kukurumidza kwerudzi munyika.
VaFang Xizhi, mutevedzeri wemutungamiri weVolvo Cars Greater China Sales Company, mutevedzeri wemutungamiri webasa mushure mekutengesa kweVolvo Cars Greater China Sales Company, vakati chinangwa cheVolvo chekutanga kutanga zvisungo zvitanhatu zvesevhisi ndezvekusatambisa sekondi yega yega yevashandisi, kusatambisa peni rese revashandisi, uye kuita senge mobile travel agent yevashandisi.Masecurity guards.Kutenda kune akawanda mushure mekutengesa masevhisi matanho, muna Chikumi 2020, muongororo yakaitwa nesangano rine chiremera, Volvo XC60 neS90 mbiri dzemotokari dzinotengeswa zvakanyanya dzakapotsa dzasvika padanho rakaderera redanho rimwe chete muchikamu chemusika. .
Volvo haingotarisana neremangwana chete, asiwo inofambirana nenguva.Mune ramangwana, Volvo ichaenderera mberi nekuita zvitanhatu zvikuru zvipikirwa zvesevhisi uye kutangisazve mutemo webasa remunhu wekuisa magetsi nehungwaru.Semuenzaniso, mukupindura kunetsa kwesevhisi yevashandisi vemotokari yemagetsi, Volvo yakaunza yakazara-nzvimbo yekuchaja marongero kuburikidza nenzira dzakangwara.Vaka mamiriro ekunze evashandisi veVolvo kuti "vachajise pese pese".
Pamusoro pezvo, Volvo iri kuongororawo kushanda pamwe chete nevanopa masevhisi epamusoro-soro kuti vape vashandisi kodzero yekuchaja yehupenyu hwese uye-kiyi yesimba-pamasevhisi.Mune ramangwana, zviteshi zvekuchaja zveVolvo zvakasarudzika zvichaiswawo mumaguta akakosha.Zvinotendwa kuti munguva pfupi iri kutevera, vashandisi veVolvo vachakwanisa "kuchaja kwese."
"Ingave iri nguva yechinyakare kana yehungwaru ikozvino uye mune ramangwana, izvo Volvo yachinja ikuvandudzwa kweruzivo rwesevhisi, uye "inotungamirwa nevanhu" brand concept haina kuchinja.Ichi ndicho chikonzero Volvo ichiita vashandisi "kurova kwemoyo kwechipiri".Iyi ndiyo zvakare kiyi yekukunda kweVolvo mune ramangwana,” Fang Xizhi akadaro.
Nguva yekutumira: Aug-16-2021