Munguva pfupi yapfuura, FAW Mazda yakaburitsa Weibo yayo yekupedzisira. Izvi zvinoreva kuti mune ramangwana, kuChina kuchava ne "Changan Mazda" chete, uye "FAW Mazda" ichanyangarika murwizi rurefu rwenhoroondo. Zvinoenderana nechibvumirano chekugadzirisazve Mazda Automobile muChina, China FAW ichashandisa 60% yekudyara kwemari muFAW Mazda Automobile Sales Co., Ltd. (inozonzi “FAW Mazda”) kuita mipiro yemari kuChangan Mazda. Mushure mekunge kuwedzera kweguta kwapera, Changan Mazda Ichashandurwa kuita mubatanidzwa unotsigirwa nemari nemapato matatu. Mapato matatu 'investment ratios anoti (Changan Automobile) 47.5%, (Mazda) 47.5%, uye (China FAW) 5%.
Mune ramangwana, (itsva) Changan Mazda ichagara nhaka mabhizinesi ane hukama eChangan Mazda neMazda. Panguva imwecheteyo, FAW Mazda ichachinja kuita mubatanidzwa unotsigirwa nemari neMazda uye (nyowani) Changan Mazda, uye kuenderera mberi nekuita mabhizinesi ane hukama emota dzemhando yeMazda. Ndinotenda ichi mhedzisiro yakanaka kwazvo yeMazda. Kana ichienzaniswa neyayo wekuJapan Suzuki, ingangoita mhando yeMazda haina kubviswa zvachose kubva kumusika weChinese.
[1] Mazda imhando diki asi yakanaka?
Kutaura nezveMazda, rudzi urwu runotipa maonero emhando duku asi yakanaka yemotokari. Uye Mazda inopa fungidziro yekuti imhando yemaverick, mhando yehunhu. Kana mamwe marudzi emota ari kushandisa diki-displacement turbocharged injini, Mazda inoomerera pakushandisa ega ega injini. Kana mamwe mabhureki achikura akananga kusimba idzva, Mazda haina kunyanya kunetsekana. Kusvika pari zvino, hapana chirongwa chekusimudzira chemotokari dzemagetsi matsva. Kwete izvozvo chete, Mazda yakagara ichiomerera pakugadzira "rotary injini", asi pakupedzisira munhu wose anoziva kuti rotary injini yemuenzaniso haina kubudirira. Naizvozvo, fungidziro iyo Mazda inopa kuvanhu yakagara iri niche uye maverick.
Asi iwe unoti Mazda haidi kukura here? Kwete. Muindasitiri yemazuva ano yemotokari, hombe chete-yakakura ndiyo inogona kuita purofiti yakasimba, uye zvidiki zvidiki hazvigone kusimudzira zvakazvimirira. Iko kugona kuramba njodzi kwakadzikira, uye zviri nyore kubatanidzwa kana kuwanikwa nemakambani makuru emotokari.
Zvakare, Mazda yaimbova brand ine makambani maviri emubatanidzwa muChina, FAW Mazda uye Changan Mazda. Saka kana Mazda isingadi kukura, sei iine majoint ventures maviri? Ehe, nhoroondo yemabhizimusi emubatanidzwa yakaoma kutaura zvakajeka mumutsara mumwe. Asi pakupedzisira, "Mazda" haisi mhando pasina zviroto. Ndaidawo kuva nesimba uye kukura, asi zvakaramba. Nhasi diki uye rakanaka ratidziro "kuva mudiki uye akanaka", kwete chinangwa chekutanga cheMazda!
[2] Sei Mazda isina kusimudzira kuChina seToyota neHonda?
Mota dzeJapan dzagara dziine mukurumbira wakanaka mumusika weChinese, saka budiriro yeMazda mumusika weChinese ine mamiriro akanaka ekuzvarwa, zvirinani kupfuura mota dzeAmerica nemotokari dzeFrance. Uyezve, Toyota neHonda dzakagadzirwa zvakanaka mumusika weChina, saka sei iyo Mazda haina kugadzirwa.
Muchokwadi, chokwadi chiri nyore kwazvo, asi mhando dzese dzemotokari dzakagadzirwa zvakanaka mumusika weChina dzakanaka pakuita chinhu chimwe, kukudziridza mhando dzemusika weChina. Somuenzaniso, Volkswagen's Lavida, Sylphy. Buick GL8, Hideo. Zvese zvinopihwa muChina chete. Kunyange zvazvo Toyota isina mhando dzakawanda dzakakosha, pfungwa yeToyota yekugadzira motokari dzinofarirwa nevanhu yakagara iripo. Kusvika ikozvino, vhoriyamu yekutengesa ichiri Camry uye Corolla Kutaura zvazviri, Toyota iriwo muenzaniso wekugadzira motokari dzemisika dzakasiyana. Highlander, Senna, uye Sequoia ese imota dzakakosha. Munguva yakapfuura, Mazda yakagara yakanamatira kune niche chigadzirwa zano uye yakagara ichiomerera kune hunhu hwekutonga kwemitambo. Muchokwadi, apo musika weChinese waive uchiri mudanho rekuzivikanwa mumazuva ekutanga, vashandisi vaingoda kutenga mota yemhuri yakasimba. Mazda's product positioning zvaive pachena kuti zvine chekuita nemusika. Zvinodiwa hazvienderane. Mushure meMazda 6, kana Mazda Ruiyi kana Mazda Atez yave kunyanya kupisa modhi. Kana iri Mazda 3 Angkesaila, iyo ine vhoriyamu yakanaka yekutengesa, vashandisi havana kuiona semotokari yemitambo, asi vakaitenga seyakajairika mota yemhuri. Naizvozvo, chikonzero chekutanga nei Mazda isina kugadzirwa muChina ndechekuti haina kumbobvira yafunga zvinodiwa nevashandisi veChinese.
Chechipiri, kana pasina modhi yakanyatsokodzera kumusika weChinese, saka kana paine mhando yakanaka yechigadzirwa, mhando haizonyangarika sezvo izwi remushandisi rinopfuudzwa. Uye Mazda haina kana kudzora kunaka. Kubva 2019 kusvika 2020, vashandisi vakateedzera dambudziko reMazda Atez ruzha rusina kujairika. Ndinofunga kuti iyi zvakare ishanga rekupedzisira kupwanya FAW Mazda. Zvinoenderana nenhamba yekutanga ye "Financial State Weekly" yakazara mota mhando network, mota yekunyunyuta network uye mamwe mapuratifomu, muna 2020, huwandu hwezvichemo kubva kuAtez hwakakwira kusvika 1493. Muna 2020 Iyo mota yepakati nepakati yakaiswa panzvimbo pamusoro pezvichemo. Chikonzero chekugunun'una chakanyanya muzwi rimwechete: ruzha rwemuviri, ruzha rusina kujairika rwepakati console, ruzha rusina kujairika rwepadenga rezuva, ruzha rusina kujairika rwemidziyo yemuviri uye midziyo yemagetsi ...
Vamwe varidzi vemotokari vakaudza vezvenhau kuti mushure mekunge vazhinji varidzi vemotokari yeAtez vatanga kudzivirira kodzero, vakataurirana nevatengesi nevagadziri kakawanda, asi vatengesi nevagadziri vakasungirirana uye vakanonoka nekusingaperi. Dambudziko harina kumbogadziriswa.
Nekumanikidzwa kubva kuruzhinji, muna Chikunguru gore rapfuura, mugadziri akapa chirevo chepamutemo achiti achave nemhosva yeruzha rusina kujairika rwakataurwa nevamwe vashandisi veAtez 2020, uye anonyatso kutevedzera nyika vimbiso nhatu dzekuchengetedza kodzero dzevashandisi.
Zvakakodzera kutaura kuti chinyorwa ichi hachitauri nzira ye "kutuka" ruzha rusina kujairika, chete kuti runofanira kugadziriswa maererano neyakajairwa kugadzirisa maitiro, asi inobvumawo kuti "kudzokorora kunogona kuitika." Vamwe varidzi vemotokari vakashumawo kuti ruzha rwusina kujairika rwakazoonekwa zvakare mushure memazuva mashoma mushure mekuongorora nekugadzirisa mota yanetsa zvichienderana nemirairo.
Naizvozvo, nyaya yemhando inoitawo kuti vashandisi varasikirwe zvachose nekuvimba mumhando yeMazda.
[3] Kutarisana neramangwana, chii chimwe chinogona kuziva Changan Mazda?
Zvinonzi Mazda ine tekinoroji, asi zvinofungidzirwa kuti Mazda pachayo akanga asingatarisiri kuti yepamusoro-kutengesa modhi mumusika Chinese nhasi ichiri akashongedzerwa 2.0-litre zvakasikwa aspirated yakaderera-mbiri muenzaniso. Pasi pemafungu emagetsi epasi rose, kutsvagisa uye kuvandudza kweinjini dzekupisa kwemukati kuchiri kutariswa, hongu, kusanganisira injini dzinotenderera dziri kufunga nezvadzo. Nekudaro, mushure mekunge injini yekudzvanya-inopisa yave isinganakidze delisting sezvaitarisirwa, Mazda yakatangawo kufunga nezvemhando dzakachena dzemagetsi.
Iyo CX-30 EV, yekutanga yakachena yemagetsi modhi yakatangwa neMazda mumusika weChinese, ine NEDC huwandu hwe450 makiromita. Nekudaro, nekuda kwekuwedzera kwebhatiri paki, iyo yekutanga yakatsetseka uye inowirirana CX-30 muviri wakangoerekana wasimudzwa zvakanyanya. , Zvinoita sezvisina kurongeka zvakanyanya, zvinogona kutaurwa kuti iyi haina kurongeka, isina kuravira dhizaini, imhando nyowani yesimba resimba idzva. Mhando dzakadaro sezviri pachena hadzina kukwikwidza mumusika weChinese.
[Pfupiso] Kubatanidzwa kweNorth neSouth Mazda kuedza kuzvibatsira, uye kubatanidzwa hakugadzirise dambudziko reMazda.
Zvinoenderana nenhamba, kubva 2017 kusvika 2020, kutengesa kweMazda kuChina kwakaramba kuchidzikira, uye Changan Mazda neFAW Mazda havanawo tariro. Kubva 2017 kusvika 2020, kutengesa kweFAW Mazda kwaive 126,000, 108,000, 91,400, uye 77,900, zvichiteerana. Changan Mazda yakatengeswa gore negore yaiva 192,000, 163,300, 136,300, uye 137,300, maererano. .
Patakataura nezveMazda munguva yakapfuura, yaive nechitarisiko chakanaka, dhizaini iri nyore, dehwe rinogara uye kuderera kwemafuta. Asi hunhu uhwu hwave kuwanikwa nechero mhando yakazvimirira. Uye iri nani pane Mazda, uye kunyangwe tekinoroji inoratidzwa neiyo yayo brand yakatosimba kupfuura Mazda. Zvigadzirwa zvekuzvimiririra zvinoziva vashandisi veChinese zviri nani kupfuura Mazda. Mukufamba kwenguva, Mazda yave mhando yakasiiwa nevashandisi. Kubatanidzwa kweNorth neSouth Mazda kuedza kuzvibatsira, asi ndiani angavimbisa kuti Changan Mazda yakabatanidzwa ichakura zvakanaka?
Nguva yekutumira: Sep-01-2021